If you’ve spent money on expensive shampoos, conditioners, hair masks, oils, and serums but your hair still doesn’t look the way you want, the problem may not be your hair.

It may be your products.

Prose Official Website

Walk into any store and you’ll see shampoos for dry hair, oily hair, curly hair, damaged hair, coloured hair, fine hair, thick hair, frizzy hair, and everything in between. The problem is that your hair rarely fits perfectly into just one category.

You might have oily roots and dry ends.

You might have fine hair that gets weighed down easily but still needs moisture.

You might have coloured hair that needs protection while also dealing with frizz.

Or maybe your hair simply refuses to cooperate no matter how many “best shampoo” recommendations you try.

That’s exactly why Prose caught my attention.

Instead of making you choose a random bottle from a shelf and hope it works, Prose takes a completely different approach: it creates personalized haircare based on your hair, your goals, and your preferences.

And after looking closely at how the system works, the biggest appeal isn’t that Prose has another fancy shampoo.

It’s that the formula is designed around you.

Prose Official Website

Why I Stopped Looking for “The Best Shampoo”

For years, the easiest way to buy shampoo was to search for something like:

“Best shampoo for dry hair.”

“Best shampoo for frizzy hair.”

“Best shampoo for hair growth.”

“Best shampoo for damaged hair.”

But there’s a problem with that approach.

Two people can both have “dry hair” and still need completely different products.

One person might have naturally dry, thick hair.

Another might have fine hair that’s dry because of heat styling.

Someone else might have dry ends but an oily scalp.

A generic product has to make compromises because it’s designed for a huge audience.

That’s where Prose becomes much more interesting.

Rather than starting with a bottle, you start with a consultation.

You tell Prose about your hair and what you’re trying to achieve, and the company uses that information to create a personalized formula.

Prose says its personalization process considers more than 80 factors and can select from more than 185 ingredients.

That’s a completely different shopping experience.

Instead of asking, “Which product should I buy?”

You’re essentially asking:

“What product should be made for my hair?”

Prose Official Website

And that distinction is exactly what makes Prose so compelling.

The Prose Consultation Is the Part You Shouldn’t Skip

The first step is surprisingly simple.

You take Prose’s online consultation and answer questions about your hair, lifestyle, preferences, and goals.

You’ll provide information related to things such as:

• Hair texture
• Hair type
• Hair density
• Scalp concerns
• Hair goals
• Styling habits
• Colour treatment
• Washing routine
• Environment
• Fragrance preferences

The consultation doesn’t just ask whether your hair is “dry” or “oily.”

It tries to build a much more complete picture of your hair.

And honestly, that’s what I think makes the concept so much more convincing than simply buying another premium shampoo.

You’re giving the brand information before purchasing.

The formula isn’t supposed to be the same for everyone.

Prose Custom Shampoo: The Product I’d Start With

If you’re only going to try one Prose product, start with the Custom Shampoo.

This is the foundation of the routine.

Prose says its Custom Shampoo is sulfate-free, colour-safe, and designed to cleanse without stripping the hair. The formula can be personalized based on your hair characteristics and concerns.

That’s important because shampoo isn’t just about making your hair “clean.”

A shampoo that’s too harsh can leave hair feeling dry.

One that’s too heavy can leave fine hair flat.

A formula that doesn’t suit your scalp can make your entire routine feel wrong.

The goal is to find the balance.

And that’s exactly where personalization makes sense.

What I Like About the Concept

Imagine having:

Oily roots + dry ends + fine hair + heat styling + frizz.

Instead of buying five different products and trying to figure out which combination works, you provide that information during the Prose consultation.

The resulting formula is created around your profile.

That doesn’t mean it’s magic.

It doesn’t mean everyone will get identical results.

But it does mean you’re no longer blindly choosing a product based on a marketing label.

And that’s a pretty compelling reason to try it.

Then There’s the Custom Conditioner

Here’s where I think buying just the shampoo doesn’t make much sense.

If you’re going to pay for personalized haircare, you might as well complete the routine.

Prose’s Custom Conditioner is designed to complement the personalized shampoo and can be formulated around your individual hair needs.

Prose Official Website

The conditioner is intended to help with things like:

• Dryness
• Frizz
• Manageability
• Softness
• Detangling
• Damaged-feeling hair

Depending on the formulation, Prose can use different ingredients and customize the formula according to the information from your consultation.

And this is where the Prose experience starts feeling less like buying shampoo and more like having a personalized hair routine.

You’re not simply picking:

“Shampoo for dry hair.”

“Conditioner for dry hair.”

You’re getting products built around the combination of characteristics you’ve provided.

Why Your Hair Routine May Need More Than Shampoo

Here’s something many people overlook.

Even if you find a shampoo you love, your hair still has to deal with:

• Heat
• Sun
• Humidity
• Dry weather
• Styling products
• Hair colour
• Brushing
• Blow-drying
• Straightening
• Curling

That’s why Prose also offers products beyond shampoo and conditioner.

The Custom Leave-In Conditioner, for example, is designed to help with detangling, smoothing, hydration, and styling. Prose says it provides heat protection up to 450°F based on instrumental testing.

If you’re someone who regularly uses a hair dryer or styling tools, that’s a product worth looking at.

Because sometimes the difference between hair that looks “okay” and hair that looks polished comes down to what you put on it after washing.

The Biggest Reason to Try Prose: You’re Not Guessing

Think about how most people buy haircare.

They see a product.

They read:

“Repairs damaged hair.”

“Adds volume.”

“Controls frizz.”

“Deeply hydrates.”

Then they buy it.

A few weeks later, if it doesn’t work, they buy something else.

And then something else.

Before long, you have half a bathroom cabinet filled with products that were supposed to solve the same problem.

Prose flips that process.

Instead of starting with a product and hoping your hair fits it, you start with your hair.

That’s the strongest reason I’d recommend giving Prose a shot.

Prose Doesn’t Try to Be Everything for Everyone

This is another thing I like about the model.

Mass-market haircare has to appeal to millions of people.

Personalized haircare doesn’t have to.

If your hair is:

• Fine
• Curly
• Colour-treated
• Dry
• Frizzy
• Oily at the roots
• Difficult to manage

you can tell Prose.

The goal is to create a formula that addresses your combination of needs rather than forcing you into a broad category.

And if your hair changes, your needs can change too.

That’s another reason the personalized model is appealing.

What About the Ingredients?

Prose doesn’t simply rely on one “miracle” ingredient.

Its ingredient library includes options such as:

• Aloe vera
• Coconut oil
• Avocado oil
• Green tea
• Biotin
• Sunflower seed extract
• Oat-derived ingredients
• Various botanical extracts

The exact formula depends on the personalization process.

That’s important.

You shouldn’t buy Prose expecting the exact same formula shown in another customer’s review.

Your formula may be different.

That’s actually the point.

Prose for Frizzy Hair

Frizz can be incredibly frustrating because you can spend time styling your hair only for humidity to undo everything.

If frizz is one of your concerns, make sure you mention it during the consultation.

Your personalized routine can then be designed around your stated goals.

The advantage is that you’re not buying a generic “anti-frizz” bottle and hoping it’s suitable for everything else your hair needs.

Prose for Dry Hair

Dry hair doesn’t necessarily mean you need the heaviest possible conditioner.

If your hair is fine, too much conditioning can make it feel flat.

If it’s thick or curly, you may need more moisture.

That’s another situation where customization can be useful.

Instead of choosing between “light moisture” and “deep moisture” yourself, you provide the information and let Prose build the formula around your profile.

Prose for Colour-Treated Hair

If you’ve invested money in colouring your hair, protecting the result matters.

Hair colour can make your routine more complicated because you’re balancing appearance, moisture, cleansing, and damage concerns.

Prose’s consultation allows you to indicate that your hair is colour-treated, and its products include colour-safe options.

For someone spending money at the salon, investing in a more personalized home routine can make a lot more sense than grabbing the cheapest shampoo available.

Prose for Curly Hair

Curly hair isn’t simply “curly.”

There are differences in:

• Curl pattern
• Density
• Porosity
• Dryness
• Frizz
• Styling habits

Prose takes these factors into consideration during personalization.

That makes it especially interesting if you’ve struggled to find products that moisturize your curls without leaving them heavy or difficult to style.

Is Prose Expensive?

Compared with supermarket shampoo, yes.

But that’s the wrong comparison.

You’re not paying for a basic bottle of shampoo.

You’re paying for:

• A personalized consultation
• A customized formula
• Ingredient selection based on your profile
• A personalized routine
• Product customization
• The convenience of having your products delivered

Prose currently lists products such as Custom Conditioner from around $29.75, although prices can vary depending on the product and current promotions.

And this is where I would make the decision:

If you’re perfectly happy with a $10 shampoo, don’t buy Prose just because it’s personalized.

But if you’ve already spent far more than that trying different products that didn’t work, Prose becomes much easier to justify.

You’re Already Spending Money on Haircare

This is the part worth thinking about.

Suppose you’ve purchased:

• One shampoo for dryness
• Another for frizz
• A different conditioner
• A hair mask
• A leave-in treatment
• A serum
• A heat protectant

Suddenly your “cheap” haircare routine isn’t cheap anymore.

You’re just spending the money across multiple products.

Prose’s approach is essentially:

Stop guessing. Start with personalization.

And for someone who’s constantly changing products, that can be a much more appealing proposition.

What I Would Buy From Prose

If I were starting from scratch, I wouldn’t immediately purchase every product.

I’d start with:

1. Custom Shampoo

This gives you the foundation.

2. Custom Conditioner

Pair it with the shampoo so the two products work as a routine.

3. Custom Leave-In Conditioner

Add this if you frequently deal with frizz, tangling, dryness, or heat styling.

That’s enough to build a simple personalized routine without turning your bathroom into a laboratory.

Is Prose Actually Worth Trying?

Here’s my honest take.

If your current shampoo and conditioner work perfectly, you probably don’t need Prose.

But if you’re constantly searching for:

“Best shampoo for my hair”

“Best conditioner for frizz”

“Best products for damaged hair”

“Best shampoo for coloured hair”

then you’re exactly the kind of person who should try the personalization approach.

Because your problem may not be that there aren’t enough good haircare products.

There may simply be too many.

You’re left trying to figure out which one was designed for your specific combination of needs.

Prose takes that decision away from you.

The First Order Is Less Risky Than You’d Think

One concern with personalized products is obvious:

“What if I don’t like it?”

That’s fair.

Prose currently advertises a first-order guarantee and a 30-day free-return policy, although you should check the current terms before purchasing because policies can change.

That makes trying the service considerably less intimidating.

You’re not committing to blindly buying personalized products forever.

You can try your first formula and decide whether it deserves a permanent place in your routine.

Prose Subscription

If you end up loving your products, Prose also offers subscription options.

The company currently advertises 15% off every subscription order and free shipping for subscribers.

For something you use regularly, that’s convenient.

You don’t have to remember to reorder shampoo every time you’re running low.

And because your formula is personalized, the subscription model makes sense for someone who wants consistency rather than constantly shopping for something new.

My Biggest Prose Takeaway

The most convincing thing about Prose isn’t one ingredient.

It isn’t the packaging.

It isn’t the fact that the bottles look premium.

It’s the idea behind the entire service.

Your hair isn’t generic, so why should your haircare be?

That question is what makes Prose different.

Instead of spending another month experimenting with random products, you can take a few minutes to tell Prose exactly what you’re dealing with and receive a routine created around your information.

That’s a much smarter starting point.

Pros and Cons of Prose

What I Like

✔ Personalized formulas

✔ Detailed hair consultation

✔ Large ingredient selection

✔ Options for different hair textures

✔ Sulfate-free Custom Shampoo

✔ Colour-safe options

✔ Fragrance-free options available

✔ Vegan options available

✔ Cruelty-free

✔ Personalized routine

✔ Subscription savings

✔ First-order guarantee

What I Don’t Like

✘ More expensive than basic drugstore haircare

✘ Results can vary between individuals

✘ You need to complete the consultation

✘ Personalization doesn’t guarantee perfect results

✘ Not necessary if your current routine already works

Final Verdict: Should You Buy Prose?

If you’re reading this because you’ve tried shampoo after shampoo and still haven’t found something that makes your hair feel the way you want, I’d seriously consider giving Prose a chance.

Prose Official Website

Not because it’s a magic solution.

Not because expensive haircare automatically means better hair.

And definitely not because every person needs personalized shampoo.

The reason to try Prose is much simpler:

Your hair has its own combination of needs.

Why keep buying products designed for millions of other people and hoping that your hair happens to respond well to them?

Prose lets you start with your individual hair profile and create a formula around it.

If you’re dealing with dryness, frizz, oiliness, colour treatment, difficult texture, heat styling, or simply can’t seem to find a routine that works consistently, personalization can be worth exploring.

And if you’re already spending money experimenting with different products, trying one personalized routine could actually be the more logical move.

Take the consultation.

Tell Prose what your hair is actually like.

Tell them what you want to improve.

Then see what formula they create for you.

Your hair doesn’t have to settle for “close enough.”

It can have a routine designed specifically around it.

Try Prose and discover your personalized haircare formula today.